diff --git a/README.rst b/README.rst
index c4d05f775b7f966ce938388232bf2c79427207eb..b78a02c160cf8cf7185b7716b65266a1c6680df2 100644
--- a/README.rst
+++ b/README.rst
@@ -2,11 +2,13 @@
 Rattail
 =======
 
-Rattail is a retail software framework, released under the GNU General Public
-License.
+Rattail is a framework / tool kit for building custom apps.  Originally
+intended for use in retail environments, but useful in others also.
+
+It is released under the GNU General Public License.
 
 This is the core ``rattail`` package.
 
-Please see Rattail's `home page`_ for more information.
+Please see the  `Rattail Project`_ for more information.
 
-.. _home page: https://rattailproject.org/
+.. _Rattail Project: https://rattailproject.org/